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The Digital Cauldron

Backlinks In SEO Identifying The Bad Ones

Ever thought about why SEO specialists are slipping into the mailboxes, and just won’t ever give up? Well, it’s the backlinks in SEO that are making them constantly nag (I don’t call it that, people do) well-established websites. Quick review: Backlinks in SEO are the outbound links that another website give to your website. It’s […]
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How SEO Works

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine optimization works. In fact, it used a very complex algorithm to determine which of the millions of pages it has indexed on the subject of SEO would be most appropriate […]
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SEO Basics: On-Site And Off-Site SEO Explained

It’s 2023 and the hype around Search Engine Optimization has only gained more momentum. The cutthroat competition has compelled businesses, be it a clothing brand, food chain, or even a freelancing platform, to give SEO basics a thought. Even people who have no idea how Search Engine Optimization works, are somewhat aware of its types […]
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The Ultimate Guide To Search Engine Optimization (SEO)

In today’s digital world, having an online presence is crucial for any business or website owner. However, simply having a website is not enough to attract visitors and potential customers. Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engines such as Google, Bing, and Yahoo. In this […]
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Facebook Ads vs Instagram Ads: Where To Allocate Your Budget – 6 Considerations

Despite the rebranding at Meta, advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes that the recent attention from public hearings will encourage the company to address its shortcomings. At the same time, user engagement with ads on Facebook and Instagram and campaign performance […]
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Instagram Ads vs. Facebook Ads: Which Is Better For Your Business?

In today’s digital age, social media advertising has become an integral part of any marketing strategy. Two of the most prominent social media platforms that offer advertising options are Instagram and Facebook. As a business owner, you might be wondering which one to choose to maximize your reach and impact. In this blog, we’ll compare […]
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What Is Social Media Marketing?

Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect with your target audience, to increase traffic to your website, and to boost sales and revenue. It’s also a great way for brands to monitor conversations and competition. Effective social media marketing requires […]
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