{"id":332,"date":"2021-05-26T10:00:19","date_gmt":"2021-05-26T10:00:19","guid":{"rendered":"https:\/\/demo.casethemes.net\/grupi\/?p=332"},"modified":"2021-05-26T10:00:19","modified_gmt":"2021-05-26T10:00:19","slug":"tiktok-vs-youtube-which-is-better-for-you","status":"publish","type":"post","link":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/2021\/05\/26\/tiktok-vs-youtube-which-is-better-for-you\/","title":{"rendered":"TikTok vs. YouTube: Which Is Better For You?"},"content":{"rendered":"

TikTok and Youtube are two popular video-sharing platforms. But which is better for content marketers, and should you really favor one over the other?<\/span><\/p>\n

Content marketers are using video content more than ever.<\/span><\/p>\n

In 2022, 86% of businesses use video as a marketing tool.<\/span><\/p>\n

Aside from the rise of TikTok, especially during the pandemic, more marketers are creating videos, and 46% of marketers said it was because videos had become easier to develop in-house.<\/span><\/p>\n

As a content marketer, should you jump on the bandwagon?<\/span><\/p>\n

And what about the more \u201ctraditional\u201d YouTube?<\/span><\/p>\n

Worldwide, YouTube is part of the Top 3 social media<\/a> networks. TikTok isn\u2019t just yet, though it\u2019s steadily climbing the ranks at No. 5.<\/span><\/p>\n

Just because TikTok is the newest kid on the block doesn\u2019t mean you have to allocate all your video budgets to it.<\/span><\/p>\n

Choosing between the two requires careful thought and consideration. You must factor in content type, target audience, engagement rates, and influencer marketing spend.<\/span><\/p>\n

So, which of these two viral video platforms makes more sense for your business?<\/span><\/p>\n

Let\u2019s dive in.<\/span><\/p>\n

What Is TikTok?<\/b><\/h2>\n

After Chinese tech company ByteDance acquired Musical.ly in 2017, its technology was ported. Thus, TikTok was born.<\/span><\/p>\n

TikTok (called Douyin locally) is a user-friendly social media platform that allows users to create short-form videos.<\/span><\/p>\n

With a free video editor in-app, anyone can add filters, stickers, and text-to-speech for a 15-second video.<\/span><\/p>\n

TikTok has over a <\/span>billion monthly users<\/span><\/a>, making it the most downloaded app worldwide in 2021.<\/span><\/p>\n

What Is YouTube?<\/b><\/h2>\n

With over 2.1 billion monthly active users, the video-sharing platform has been around much longer. Launched in 2005, YouTube has been the mainstay for sharing video content.<\/span><\/p>\n

Three former PayPal employees founded YouTube as a way for people to have fun sharing their home videos. (Remember the first few viral YouTube videos?)<\/span><\/p>\n

Compared to TikTok, YouTube videos are a lot longer.<\/span><\/p>\n

Factors To Consider When Choosing Between TikTok And YouTube<\/b><\/h2>\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nTikTok<\/span><\/td>\nYouTube<\/span><\/td>\n<\/tr>\n
Audience (U.S.)<\/span><\/td>\n50%<\/span><\/a> between ages 18 and 24, 17.7% between ages 12 and 17<\/span><\/td>\n95%<\/span><\/a> between ages 18 and 29<\/span><\/td>\n<\/tr>\n
Average Content Length<\/span><\/td>\n15 to 60 seconds<\/span><\/a><\/td>\n11.7 minutes<\/span><\/a><\/td>\n<\/tr>\n
Average Time Spent Per Day<\/span><\/td>\n45.8 minutes<\/span><\/a> a day<\/span><\/td>\n45.6 minutes<\/span><\/a> a day<\/span><\/td>\n<\/tr>\n
Traffic (Organic)<\/span><\/td>\n318.2 million<\/span><\/a><\/td>\n646 billion<\/span><\/a><\/td>\n<\/tr>\n
Traffic (Paid)<\/span><\/td>\n643,600<\/span><\/a><\/td>\n65.1 million<\/span><\/a><\/td>\n<\/tr>\n
Successful Niches<\/span><\/td>\nDanceComedySmaller\/specialized creatorsProduct must-havesBreakdowns of news storiesMakeup and fashion hacks with trendy sound clipsStorytime (first person POV)<\/span><\/td>\nEvergreen contentLifehack and DIY videosHow-tosGaming, people, and blogsMusic and entertainmentSporting Events<\/span><\/td>\n<\/tr>\n
Cost For Business Accounts<\/span><\/td>\n$o \u2013 free account<\/span><\/td>\n\n

$o \u2013 free account<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Audience For TikTok vs. YouTube<\/b><\/h2>\n

TikTok Has A Younger U.S. Audience<\/b><\/h3>\n

If you\u2019re marketing to teens, a.k.a., Gen Z (and by extension, Generation Alpha who are becoming teens next year), TikTok is a strong bet.<\/span><\/p>\n

This means that TikTok is especially popular with Gen Z while more and more adults are steadily becoming app users, too.<\/span><\/p>\n

Note that younger children ages 12 and above can access TikTok (the app requires a minimum of 12 years of age to get a profile).<\/span><\/p>\n

Gen Z And Millennials Are More Likely To Trust YouTubers<\/b><\/h3>\n

If you\u2019re trying to reach Millennials (while keeping older Gen Z in mind) and be seen as more authoritative, YouTube could be a safer bet.<\/span><\/p>\n

TikTok vs. YouTube: Content Format And Length<\/b><\/h2>\n

Keep It Short And Sweet On TikTok<\/b><\/h3>\n

TikTok has a maximum length of three minutes. TikTok recommends an <\/span>optimal 21 to 34 seconds<\/span><\/a> to keep viewers interested, but average videos last <\/span>15 \u2013 60 seconds<\/span><\/a>.<\/span><\/p>\n

While it leaves little room for all-out explainer videos, you can still create quality content on the go and turn it into a non-chronological series.<\/span><\/p>\n

TikTok favors short-form videos with an aspect ratio of 9:16; it is vertically optimized for mobile devices.<\/span><\/p>\n

The platform also has TikTok LIVE, a feature for creators to connect in real-time with their audience (think Q&As or <\/span>concert experiences<\/span><\/a>).<\/span><\/p>\n

Leave The Longer Videos To YouTube<\/b><\/h3>\n

Verified accounts on YouTube can run up to two hours of video, while unverified accounts can only upload 15 minutes. The average length for videos is <\/span>11.7 minutes<\/span><\/a>.<\/span><\/p>\n

While YouTube videos are popular on mobile devices (<\/span>49.3%<\/span><\/a> are watching on mobile YouTube), the number is expected to decrease as YouTube continues to be available on desktop and TV devices.<\/span><\/p>\n

Keep a 16:9 aspect ratio in mind since YouTube apps are becoming more popular with smart TVs, gaming consoles, and other gadgets.<\/span><\/p>\n

YouTube launched its livestream feature for creators back in 2011.<\/span><\/p>\n

The platform is famous for its gaming livestreams, the Superbowl, the Olympics, and more.<\/span><\/p>\n

Moreover, YouTubers can curate content playlists, allowing viewers to enjoy music streaming and related content for hours with an autoplay option.<\/span><\/p>\n

Note:<\/b> The average time per day for both channels is around 45 minutes, with TikTok winning by a hair at <\/span>45.8 minutes<\/span><\/a> compared to YouTube\u2019s <\/span>45.6 minutes<\/span><\/a>.<\/span><\/p>\n

Comparing TikTok vs. YouTube Algorithm<\/b><\/h2>\n

There is content that works well on both platforms (consider product reviews and reaction videos).<\/span><\/p>\n

Nevertheless, here are the types of content for which each channel is better known.<\/span><\/p>\n

To dig deeper into TikTok\u2019s powerful search algorithm or how YouTube\u2019s search results recently changed, we recommend signing up for our newsletter.<\/span><\/p>\n

TikTok: Niches That Succeed<\/b><\/h3>\n

Bite-sized content has never been more digestible, with creators using TikTok to spread straightforward content in memes, educational content, lip sync, and dance videos.<\/span><\/p>\n

Small and big brands can work with influencers to create simple, engaging, potentially viral content. See how Clinique\u2019s Black Honey Lipstick sold out because of TikTok videos spreading awareness.<\/span><\/p>\n

TikTok Creator content tends to be relatable and authentic; you can use the TikTok Insights tool to see what works for each generation in what industry.<\/span><\/p>\n

Niches That Work On YouTube<\/b><\/h3>\n

Popular content on YouTube includes how-to videos, product reviews, music videos, comedy skits, and much more.<\/span><\/p>\n

Your brand can benefit from collaborating with YouTubers (the most trusted figures, according to the survey above). For example, NordVPN frequently has sponsorship arrangements with tech gadget reviewers, like <\/span>Techmoan<\/span><\/a>.<\/span><\/p>\n

YouTube can be better for products that aren\u2019t as easy to show off in short formats. Additionally, YouTube tutorials tend to have a more serious tone.<\/span><\/p>\n

TikTok Ad Formats<\/b><\/h2>\n

For <\/span>TikTok ad formats<\/span><\/a>, you have the following options.<\/span><\/p>\n