{"id":6761,"date":"2023-03-10T23:51:37","date_gmt":"2023-03-10T23:51:37","guid":{"rendered":"http:\/\/thedigitalcauldron.com\/?p=6761"},"modified":"2023-03-10T23:51:37","modified_gmt":"2023-03-10T23:51:37","slug":"the-pros-cons-of-every-automated-bidding-strategy-in-google","status":"publish","type":"post","link":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/2023\/03\/10\/the-pros-cons-of-every-automated-bidding-strategy-in-google\/","title":{"rendered":"The Pros & Cons of Every Automated Bidding Strategy in Google"},"content":{"rendered":"

The most burning question by just about everyone who has a Google Ads account – “When should I use automated bidding?\u201d<\/span><\/p>\n

Automated bidding is a hot topic in our industry. There are always articles talking about the need to use automated bidding, quickly answered by posts warning you should never automate your bidding<\/span><\/p>\n

When it comes down to it, the real answer isn\u2019t so simple: it depends.<\/span><\/p>\n

There are a variety of automated bidding options in Google<\/a> Ads. Some may be great for your account, but others might be terrible. You might find you have a use for every bidding strategy somewhere in your account, or you might not be able to use any. Until you understand how each bidding strategy works, this is impossible to determine.<\/span><\/p>\n

In this guide to automating your bidding strategy, I\u2019ll walk through each of the options available to you, and I\u2019ll point out what you need to watch out for with automation.<\/span><\/p>\n