{"id":7853,"date":"2023-02-11T20:43:33","date_gmt":"2023-02-11T20:43:33","guid":{"rendered":"http:\/\/thedigitalcauldron.com\/?p=7853"},"modified":"2023-02-11T20:43:33","modified_gmt":"2023-02-11T20:43:33","slug":"7-content-types-that-gain-the-most-engagement-links","status":"publish","type":"post","link":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/2023\/02\/11\/7-content-types-that-gain-the-most-engagement-links\/","title":{"rendered":"7 Content Types That Gain the Most Engagement &#038; Links"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Struggling to come up with content ideas? Here are seven content types that drive engagement and links to jumpstart your brainstorming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What type of content are you going to create today? I find myself asking that question a lot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, content takes on a myriad of different formats to capture eyeballs and win conversions \u2014 it\u2019s not all just blog posts and infographics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling to come up with content that will draw in an audience and keep them hooked, this one is for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to discover seven types of content that drive engagement, plus eight pro-tips to make any content you create more successful.<\/span><\/p>\n<h1><b>7 Types of Content That Drive Engagement and Links<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Having great content is important, but how you deliver it also matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some forms of content continuously deliver higher ROI and better engagement than others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re certainly not limited in the types of content you create, but if you\u2019re finding yourself stuck in your next brainstorming session, consider one or more of these.<\/span><\/p>\n<h1><b>1. Authority Content<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Authority content is a specific type of content that focuses on building your (or your brand\u2019s) credentials in an industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(You\u2019ll sometimes see this credibility referred to as topical authority \u2014 otherwise known as the perception that you know what you\u2019re talking about.)If you want to drive traffic, eyeballs, engagement, and backlinks, put some well-considered authority content out there. Google specifically looks for it, making it one of the single best ways to improve your SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re writing authority content if you\u2019re:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linking to scientific studies or other ultra-credible sources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delving into great detail on a topic and linking to subtopics throughout the piece (authority content often comprises content pillars).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing specialized knowledge that\u2019s difficult to acquire elsewhere.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As of August 2019, ebooks made up 18% of all book sales in the world. Statista values that the entire ebook market at $15 to $18 billion, and expects it will only increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet when we think about content for marketing, they\u2019re rarely at the top of our list. Ebooks don\u2019t get nearly as much attention as they deserve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ebooks are neat because they\u2019re much easier to produce when compared to regular print books. And with a dedicated digital marketing strategy, it\u2019s getting easier and easier to reach a wider audience.<\/span><\/p>\n<h1><b>3. Standout Opinion Pieces<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">You know what they say about opinions\u2026 everyone\u2019s got one. As an industry leader, yours might be more powerful than you think.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like Medium and Huffington Post have made it easy for thought leaders to share their ideas. Plus, publishing there enables you to take advantage of the domain credibility, launching your opinions into the spotlight for a large audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also an easy, quality backlink for your own blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have an unusual take on a topic or a current event, consider penning an opinion piece. It\u2019s a surefire way to carve a name for yourself.<\/span><\/p>\n<h1><b>4. How-To Content<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Tutorials and how-to content remain the single most common form of content out there. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How-to content is a fantastic way to inspire your readers to take their engagement with your brand to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such content, readers aren\u2019t just learning about your brand. They\u2019re solving a problem or meeting a need by themselves with your guidance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, how-to content isn\u2019t format-specific. You can create videos, blogs, infographics, and more.<\/span><\/p>\n<h1><b>5. Original Research Pieces<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">What\u2019s better than well-researched, authoritative content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authority content backed up by original research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much of today\u2019s content is modelled after other content. In some cases, that content is modelled after yet other content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, however, it\u2019s original research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done correctly, original research is a powerhouse that drives engagement, leads, and backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those involve unique content that can\u2019t be found elsewhere because we extracted and synthesized it ourselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Original research can take many forms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigative journalism.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whitepapers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviews.<\/span><\/li>\n<\/ul>\n<h1><b>6. Trending Content<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Going viral is the dream of every content marketer \u2014 but how to get content to go viral seems mystical to many.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virality first cropped up in the <a href=\"http:\/\/thedigitalcauldron.com\/blog\/what-is-social-media-marketing\/\">social media<\/a> video world, where it\u2019s estimated that only about 1% of videos achieve this coveted status. These days, however, every piece of content can easily go viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating trending content that goes viral is an art form, but here\u2019s roughly what you need to do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep pace with your industry; use a piece of news or social media aggregator to make it fast.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time it perfectly; viral content is meant to be fast, a flash-in-the-pan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it show-stopping. Throw an unexpected spin on things that make people do a doubletake.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evoke emotion, whether it\u2019s laughter or an \u201cawww.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Speaking of viral videos, this medium continues to dominate into the 2020s. It\u2019s the absolute most popular form of content out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advantages of video content are well-known but they\u2019re worth repeating here. Video is great because it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverages visual and audio content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bolsters text or other static content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides SEO support via transcripts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be uploaded and shared to other platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invites engagement in the form of content or shares.<\/span><\/li>\n<\/ul>\n<h1><b>8 Rules for Investing in High ROI Content<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Phew! Are you full of ideas yet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve got so many options for creating high ROI content that bolsters your engagement, links, and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But no matter what content you create, make sure you\u2019re doing it right. Follow these key rules for success.<\/span><\/p>\n<h1><b>Stay on Topic<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">If you\u2019re like us, choosing just one thing and sticking to it can be a real challenge. However, it\u2019s critical to stay on topic when building your content base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend that you find your content differentiation factor and let it guide your content creation.<\/span><\/p>\n<h1><b>Hire Professionals<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to hire professional writers to create your content \u2014 in fact, you probably should! The Content Marketing Institute found that 80% of your competitors are.<\/span><\/p>\n<h1><b>Practice Patience<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Rome wasn\u2019t built in a day, and neither is your content base. Keep your long-term goals in mind when you start feeling itchy for results.<\/span><\/p>\n<h1><b>Be Willing to Adjust Your Approach<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Some things you try just won\u2019t work. (I\u2019ve definitely had ebooks and interviews bomb.) Be willing to step back and critically analyze what happened, then adjust your course of action.<\/span><\/p>\n<h1><b>Diversify Your Formats<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don\u2019t need to be all you have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more you diversify your media, the better prepared you\u2019ll be to allow your readers to share content across a variety of platforms.<\/span><\/p>\n<h1><b>Do Your Research<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">And by research, we don\u2019t just mean figuring out what your readers want to read. Research keywords, industry news, what your competitors are writing about, and where their content gaps are \u2014 and deliver something even more valuable than them.<\/span><\/p>\n<h1><b>Create a Content Strategy<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Before you dive into the wonderful world of content creation, make sure you\u2019ve got a road map! That would be your content strategy \u2014 the answer to why you\u2019re doing what you\u2019re doing.<\/span><\/p>\n<h1><b>Use Modern SEO Best Practices<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">SEO has been around since Google first got started in 1998. And guess what \u2014 there\u2019s a lot of bad information out there. Make sure you\u2019re using modern SEO best practices because they\u2019ve changed a lot over the last few years.<\/span><\/p>\n<h1><b>High ROI Content Is a Long-Term Game<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">There\u2019s a reason why content marketing has all but taken over the content world \u2014 customizable, interactive, engaging, and original, content is ideal for use in all industries and disciplines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s a catch. You\u2019ve likely noticed it if you\u2019ve made it all the way down here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-quality content and solid content marketing is a long-term game. It\u2019s not something that happens overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s so critical to get started on the right foot first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve provided a close look at seven awesome, high ROI content types as well as eight tips on making the most of whatever content you choose to create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rest is up to you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to come up with content ideas? Here are seven content types that drive engagement and links to jumpstart your brainstorming. What type of content are you going to create today? I find myself asking that question a lot. These days, content takes on a myriad of different formats to capture eyeballs and win conversions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,21,35,65],"tags":[64,53,22,52,66,30,31],"_links":{"self":[{"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/posts\/7853"}],"collection":[{"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/comments?post=7853"}],"version-history":[{"count":0,"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/posts\/7853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/media?parent=7853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/categories?post=7853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tdc.thedigitalcauldron.com\/index.php\/wp-json\/wp\/v2\/tags?post=7853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}